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ROK Financial vs Alternative Funding Group
Built live from what each lender publishes. Nothing here is estimated — where a lender publishes nothing, the cell says so.
| Attribute | ROK Financial | Alternative Funding Group |
|---|---|---|
| On the record |
|
|
| Lender type | Broker / marketplace | Direct funder |
| Products offered | MCA, Working capital, Term loan, Line of credit, SBA, Equipment, Invoice financing, Asset-based | MCA, Working capital, SBA, Equipment, Invoice financing, Asset-based, Reverse consolidation |
| Published amounts | $10K – $5M | $5K – $500K |
| Pricing basis | Not disclosed | Not disclosed |
| Published rate | Not disclosed | Not disclosed |
| Disclosed fees | "No, there are no application fees" (FAQ). No factor rate or other fee is published. | No factor rate or fee schedule published. The MCA page lists "No Interest Rate" as a benefit but discloses no factor rate, so the cost of capital is not published in any form. |
| Repayment frequency | Variable with revenue | Variable with revenue |
| Term length | Not disclosed | Not disclosed |
| Minimum credit score | 500 | Not disclosed |
| Minimum time in business | 6 mo | Not disclosed |
| Minimum monthly revenue | $10K/mo | Not disclosed |
| Collateral required | Not disclosed | Not disclosed |
| Personal guarantee | Not disclosed | Not disclosed |
| States excluded | Not disclosed | Not disclosed |
| Industries excluded | Not disclosed | gambling, substance abuse, firearms, adult entertainment |
| Speed to fund | Same day funding | 24–48 hours |
| Speed conditions | "funds in as little as 24 hours" | "within 24 hours after approval"; requires a completed application plus the last three months of bank statements |
| Headquarters | Great River, NY | Fort Lauderdale, FL |
| Established | 2014 | Not disclosed |
| Next step | Enquire Review | Enquire Review |
Rates on this page are not directly comparable unless the pricing basis matches. A factor rate of 1.30 and an APR of 30% are different measures of different things — a factor rate is a multiple of the amount advanced with no time dimension, an APR is annualised. Read the pricing basis row before comparing the rate row.